The downside of this approach has been the lack of originality in favour of a follow the leader approach. At best it simply changed international competition from tangible to non-tangible products. At worst the ‘Simon says’ approach led economies lemming-like to global financial disaster.
= Disaster training and research
= Housing former
= Contracting military training
Recognizing competitive advantages and breaking from the pack should be a core marketing perquisite, though it rarely is. Rudd is adopting the approach and has already signaled the first two initiatives on the list. The third I propose as a logical extension of playing
Disaster training and research
's neighbours in the Asia-Pacific region face an era of "mega-disasters" affecting hundreds of thousands of people as urbanisation, climate change and food shortages amplify the impact of natural catastrophes such as earthquakes and cyclones in coming years…” Disasters warning for Asia-Pacific Australia
Maybe it is the harsh environment in
, along with a number of other countries, has been approached to consider resettling detainees from Australia ," the Prime Minister's spokesman said. Kevin Rudd may take Gitmo inmates Guantanamo Bay
Okay, it sounds like buying trouble, but that is assuming a lot without seeing the detail. "Any determination for an individual to come to
Is the aim to allow residency to rebuild lives or just stick them in local prisons? About 60 detainees have been cleared for release by US authorities but are unable to return to their homelands because they fear retribution. I’ve already reflected on
Contracting military training
"… you get better soldiers if you spend more time on education and less on training," he says. "Training is characterised by what to think. Education is characterised by how to think." Brigadier General John Caligari – Australian Army
I had problems with this as a non-militarist, but the realist part of me won out. The relatively small size of the Australian standing military is more than offset by the notable efficiency of our troops. Partly that is due to the training regime and partly the underlying national character.
To my way of thinking Rudd should be on the phone to Obama the day after inauguration, selling the new president on an Aussie based training regime for the
The bottom line is that there are things Aussies do remarkably well, and these should be our international marketing focus. Each of these three concepts actually offers the prospect of greater peace and security on a troubled planet as well an economic boost in troubled times.